{"id":1890,"date":"2026-06-01T08:48:20","date_gmt":"2026-06-01T08:48:20","guid":{"rendered":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/?page_id=1890"},"modified":"2026-06-01T09:03:33","modified_gmt":"2026-06-01T09:03:33","slug":"when-the-petals-fall","status":"publish","type":"page","link":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/when-the-petals-fall\/","title":{"rendered":"When The Petals Fall"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tproject OVERVIEW\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWhen the Petals Fall was my second completed novel, but the first one I printed, sold, and published on Amazon. The project began with a self-written story and grew into a full visual communication system, including the book cover, promotional poster, bookmarks, Instagram carousel, social media grid, and web banner.\n

\nThe project was built around quiet emotion and visual softness. Instead of using loud or dramatic visuals, I wanted the design to feel warm, simple, and personal \u2014 almost like a memory. Every piece was created to support the tone of the story and make the book feel complete beyond just the manuscript.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStory concept\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAt its heart, When the Petals Fall is a story about love, memory, and the small moments that stay with us. Kei and Reina\u2019s connection does not grow through big dramatic scenes, but through quiet comfort, everyday routines, and the slow trust that forms between two people.\n

\nThe title reflects the emotional tone of the story. Like petals falling from a flower, some moments are temporary, but they still leave something behind. I wanted the visual system to carry that same feeling \u2014 soft, delicate, slightly bittersweet, and grounded in human connection.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDesign Direction\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe cover uses a warm illustrated style to reflect the emotional softness of the story. Kei and Reina are shown in a peaceful spring setting, surrounded by blossoms, calm skies, and gentle light. I wanted the design to feel romantic without being too dramatic, and nostalgic without feeling old-fashioned.\n

\nThe colour palette uses soft pastels and natural tones to create a calm, intimate atmosphere. Floral details, hand-painted textures, and open space help the design feel delicate and personal. The back cover extends the same mood with a blooming orchard and pastel sky, making the full book design feel connected from front to back.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tpromotional system\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAfter finishing the book design, I expanded the project into promotional materials for both print and digital use. This included a poster, bookmarks, a web banner, and a structured social media grid. Each piece followed the same visual direction so the campaign felt consistent across different formats.\n

\nThe goal was to make the book recognizable wherever it appeared. The poster introduced the emotional tone of the story, the bookmarks gave the project a physical promotional piece, and the web banner adapted the identity for online use. Together, these pieces helped turn the book into a fuller visual campaign instead of just a standalone cover.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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