{"id":1825,"date":"2026-06-01T08:09:14","date_gmt":"2026-06-01T08:09:14","guid":{"rendered":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/?page_id=1825"},"modified":"2026-06-01T08:24:36","modified_gmt":"2026-06-01T08:24:36","slug":"haruki-threads","status":"publish","type":"page","link":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/haruki-threads\/","title":{"rendered":"Haruki Threads"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tconcept overview\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tHaruki Threads is a conceptual slow fashion brand inspired by Japanese culture, nature, and quiet elegance. The project started with developing the brand name and grew into a full visual identity system, including the logo, colour palette, typography, style guide, and real-world mockups.\n

\nThe goal was to create a fashion label that felt calm, refined, and rooted in meaning. I wanted the brand to feel natural and modern without becoming too trendy or overly minimal. Every part of the identity was designed to support a sense of balance, softness, and lasting quality.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNAMING THE BRAND\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\nThe name \u201cHaruki\u201d means spring tree, which connects to ideas of growth, renewal, and natural beauty. Paired with \u201cThreads,\u201d the name becomes a fashion brand that feels gentle but still memorable.\n

\nI explored different name directions before choosing Haruki Threads because it had the strongest connection to the brand\u2019s mood. It felt elegant, simple, and meaningful without needing too much explanation. The name gave the project a clear foundation before I moved into the visual identity.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisual identiy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe visual identity is built around nature, balance, and softness. The logo combines flowing lines, tree-like branches, blossom details, and a calm wave form to create a mark that feels organic and graceful. I wanted it to feel connected to fashion, but also to the feeling of nature and slow living.\n

\nThe colour palette uses warm neutrals and nature-inspired tones, including soft green, cherry blossom red, blush pink, and grounding charcoal. These colours help the brand feel peaceful and seasonal while still giving it enough contrast to work across different applications.\n

\nTypography was kept simple and refined. The serif typeface gives the brand a more timeless and elegant feeling, while the supporting sans-serif keeps the system clean and readable. Together, the type choices help the brand feel both traditional and modern.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tbRAND APPLICATIONS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAfter creating the logo and style guide, I applied the identity across different touchpoints to see how the brand could live in the real world. This included storefront signage, tote bags, stationery, buttons, clothing mockups, and apparel pieces like hoodies and dresses.\n

\nThese applications helped test whether the identity could stay consistent across different materials and surfaces. The logo needed to feel strong on glass, fabric, paper, and packaging without losing its calm and delicate quality. Seeing the brand applied across physical items made the concept feel more complete and believable.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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