{"id":1704,"date":"2026-06-01T01:45:38","date_gmt":"2026-06-01T01:45:38","guid":{"rendered":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/?page_id=1704"},"modified":"2026-06-01T02:36:06","modified_gmt":"2026-06-01T02:36:06","slug":"bubblium","status":"publish","type":"page","link":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiversely\/bubblium\/","title":{"rendered":"Bubblium"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tconcept overview\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBubblium is a fictional sparkling water brand created for Gen Z and Millennials. Instead of following the clean, quiet style often seen in beverage branding, this project leans into personality, humour, colour, and unexpected flavour combinations. The goal was to make the brand feel less like a basic drink and more like a playful experience people would want to notice, try, and share.\n

\nThe concept was built around the idea of \u201czany refreshment.\u201d Every part of the brand, from the name to the packaging and campaign pieces, was designed to feel energetic and a little unusual while still staying clear and recognizable. Bubblium became a full brand world, not just a logo or can design.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand world\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe brand personality is playful, curious, adventurous, and social. Bubblium is meant to feel bold and unexpected, but still approachable enough for everyday use. It uses unusual flavour ideas, bright gradients, bubbly graphic patterns, and a cheerful tone of voice to create a brand that feels lively from every angle.\n

\nA big part of the project was making sure the chaos stayed controlled. The visuals needed to feel fun, but not random. The flavour names, colour palettes, typography, labels, and digital pieces all had to feel connected, so the brand could be expressive without losing consistency.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisual identiy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe visual identity was designed to feel bubbly, colourful, and slightly strange in a fun way. The logo uses soft rounded forms and gradient colours to reflect movement, flavour, and carbonation. The supporting graphics use bubbles, fruit-inspired patterns, and flowing wave shapes to create a sense of energy across the brand.\n

\nTypography also played an important role in giving Bubblium its personality. The type needed to feel playful enough for the brand voice, but still readable across packaging, posters, social media, and digital applications. The result is a system that feels light, expressive, and flexible across different formats.\n

\nPackaging became one of the strongest parts of the project. Each flavour was given its own colour direction, gradient mood, and label treatment while still following the same brand structure. This helped each can feel collectible and different, while still belonging to the same Bubblium family.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDigital and print applications\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAfter building the core identity and packaging, I expanded the brand into digital and print applications. This included social media pieces, billboard-style mockups, branded merchandise, posters, stickers, badges, and other promotional items. The purpose was to show how Bubblium could live beyond the can and become a fuller brand experience.\n

\nEach application was designed to feel connected but not repetitive. Some pieces focused more on the product, while others pushed the playful brand voice through bold type, bright colour, and strange flavour-driven messaging. This helped the brand feel flexible across different platforms while still keeping the same energetic personality.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t