Fast Fashion Must Die<\/em> is a bold visual statement aimed at disrupting the normalized wastefulness of the fast fashion industry\u2014specifically in Metro Vancouver, where 20 million tonnes of clothing waste are produced annually. This campaign-style poster was created to raise awareness, incite urgency, and propose real, local solutions to clothing waste, all while visually resonating with younger, action-ready audiences.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#f5f1e6″ text_font_size=”16px” header_text_color=”#0066cc” header_font_size=”50px” global_colors_info=”{}”] Instead of taking the usual bleak or minimalist environmental route, this piece leans into chaos\u2014channeling punk aesthetics to create a loud, rebellious voice for sustainability. The textures are raw, the colors are charged, and the typography is jagged and intentionally \u201cunrefined\u201d\u2014designed to interrupt your scroll or stop you in a hallway.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#f5f1e6″ text_font_size=”16px” header_text_color=”#0066cc” header_font_size=”50px” global_colors_info=”{}”] The goal wasn\u2019t just to \u201ceducate\u201d but to agitate<\/em>\u2014to light a fire in a generation that knows about sustainability but isn\u2019t always equipped with local ways to act. The visual system is intentionally unpolished, reflecting the discomfort and chaos of environmental neglect. The messaging balances visual punch with practical solutions, making the poster not just a design piece, but a tool for awareness and action.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#f5f1e6″ text_font_size=”16px” header_text_color=”#0066cc” header_font_size=”50px” global_colors_info=”{}”] Designing for awareness doesn\u2019t mean playing it safe\u2014it\u2019s okay to be loud if the issue demands it.<\/p>\n<\/li>\n Visual energy and actionable messaging can\u2014and should\u2014coexist. Even information-heavy content can feel youthful and emotional if the tone and style are right.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”2px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Fast-Fashion-Mockup-2-scaled.png” title_text=”Fast Fashion ” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-11px||-5px|||” hover_enabled=”0″ global_colors_info=”{}” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_color=”#0066cc” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Fashion-waste-Poster_Oct2024-scaled.jpg” title_text=”Fast Fashion” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” hover_enabled=”0″ global_colors_info=”{}” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_color=”#0066cc” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#f5f1e6″ text_font_size=”16px” header_text_color=”#0066cc” header_font_size=”50px” global_colors_info=”{}”] Distressed Gothic Lettering:<\/strong> Inspired by punk flyers and anti-establishment visuals to symbolize resistance Electric Blue + Toxic Green Palette:<\/strong> A direct visual metaphor for pollution, tech-saturated culture, and environmental urgency. Overlay Sections:<\/strong> Clear, block-based text that outlines three actionable solutions:<\/p>\n Set up clothing recycling drop-offs<\/p>\n<\/li>\n Support local sustainable brands<\/p>\n<\/li>\n Partner with thrift shops<\/p>\n<\/li>\n<\/ul>\n<\/li>\n Call to Action:<\/strong> A QR code offers instant access to extended info and community-based initiatives.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Artboard-4-100-2-scaled.jpg” title_text=”Artboard 4-100″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Project Overview Fast Fashion Must Die is a bold visual statement aimed at disrupting the normalized wastefulness of the fast fashion industry\u2014specifically in Metro Vancouver, where 20 million tonnes of clothing waste are produced annually. This campaign-style poster was created to raise awareness, incite urgency, and propose real, local solutions to clothing waste, all while […]<\/p>\n","protected":false},"author":1,"featured_media":770,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"project_category":[12],"project_tag":[],"class_list":["post-768","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaign-awareness"],"_links":{"self":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":15,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/768\/revisions"}],"predecessor-version":[{"id":853,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/768\/revisions\/853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_category?post=768"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_tag?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Design Approach<\/h1>\n
Design Insight<\/h1>\n
What I Learned<\/h1>\n
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<\/p>\n<\/li>\nKey Visual Elements<\/h1>\n
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