{"id":644,"date":"2025-06-25T20:30:16","date_gmt":"2025-06-25T20:30:16","guid":{"rendered":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/?post_type=project&p=644"},"modified":"2025-06-27T20:22:44","modified_gmt":"2025-06-27T20:22:44","slug":"644","status":"publish","type":"project","link":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/project\/644\/","title":{"rendered":"Haruki Thread"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_fullwidth_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Haruki-threads-Wordpress-mockup-scaled.png” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Haruki threads WordPress mockup” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” specialty=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||5px|||”][et_pb_column type=”1_2″ specialty_columns=”2″ theme_builder_area=”post_content”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_text_color=”#f5f1e6″ hover_enabled=”0″ sticky_enabled=”0″ text_font_size=”16px” header_text_color=”#c97c83″ header_font_size=”50px”]

Project Overview<\/h1>\n

Haruki Threads is a conceptual slow fashion brand inspired by Japanese culture, minimalism, and the quiet strength of nature. This project involved creating a full brand identity system from the ground up\u2014starting with name development and ending with logo design, typography, color palette, and real-world mockups.<\/p>\n

The goal: to design a fashion label that communicates calm sophistication<\/strong>, cultural authenticity<\/strong>, and timeless beauty<\/strong>\u2014without relying on clich\u00e9s or trends.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” custom_margin=”||-8px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_text_color=”#f5f1e6″ hover_enabled=”0″ sticky_enabled=”0″]

Haruki Threads is a conceptual slow fashion brand inspired by Japanese culture, minimalism, and the quiet strength of nature. This project involved creating a full brand identity system from the ground up\u2014starting with name development and ending with logo design, typography, color palette, and real-world mockups.<\/p>\n

The goal: to design a fashion label that communicates calm sophistication<\/strong>, cultural authenticity<\/strong>, and timeless beauty<\/strong>\u2014without relying on clich\u00e9s or trends.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ hover_enabled=”0″ sticky_enabled=”0″ header_text_color=”#c97c83″ header_font_size=”50px”]

Visual Identity<\/h1>\n

The visual identity of Haruki Threads<\/em> is built around the ideas of balance, grace, and natural rhythm. Every element is designed to feel intentional and poetic, echoing the brand\u2019s foundation in Japanese cultural harmony and timeless fashion.<\/p>\n

Logo Design
<\/strong>The Haruki Threads logo merges the organic flow of tree branches with the structured lines of woven fabric. It reflects nature, growth, and elegance in a clean, modern silhouette. Designed for flexibility, the logo adapts well across tags, packaging, and digital spaces without losing impact.<\/p>\n

    <\/ul>\n

    Colour Direction
    <\/strong>The palette features warm neutrals and nature-inspired tones\u2014soft sage green, cherry blossom red, and grounding charcoal. These hues convey a sense of peace, seasonal beauty, and quiet confidence.<\/p>\n

    Typography<\/strong>
    The brand pairs a refined serif typeface for its logo and headers with a minimalist sans-serif for supporting text. This balance of tradition and modernity reinforces Haruki\u2019s identity as both timeless and contemporary.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Haruki-thread-mockup-3-1.png” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Haruki thread mockup 3″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” header_text_color=”#c97c83″ header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″ text_text_color=”#f5f1e6″ custom_margin=”||-21px|||” custom_padding=”||82px|||” header_text_align=”justify”]

    Naming the Brand<\/h1>\n

    The name \u201cHaruki\u201d (\u6625\u6a39) translates to spring tree<\/em>, symbolizing renewal, balance, and deep roots. Paired with the word \u201cThreads,\u201d it becomes a fashion label that feels intentional and poetic.<\/p>\n

    I explored over 25 Japanese-inspired name options\u2014tested for language accuracy, symbolism, and emotional tone. Other candidates included:<\/p>\n

      \n
    • \n

      Satoru Wear<\/strong> \u2013 wisdom and clarity<\/p>\n<\/li>\n

    • \n

      Kazuhiko Styles<\/strong> \u2013 classic elegance<\/p>\n<\/li>\n

    • \n

      Michiko Collective<\/strong> \u2013 community and softness<\/p>\n<\/li>\n

    • \n

      Takara Essentials<\/strong> \u2013 value and tradition<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Logosheet_Guide_Aug2024.png” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ title_text=”Haruki Thread LogoSheet” custom_padding=”0px|||||” custom_margin=”-28px|||||”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” specialty=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”48px||0px|||” custom_margin=”-34px|||||”][et_pb_column type=”1_2″ theme_builder_area=”post_content”][et_pb_gallery _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” gallery_ids=”667,668,669,670,671″ hover_enabled=”0″ sticky_enabled=”0″ gallery_orderby=”rand” fullwidth=”on” custom_margin=”-19px|||||” min_height=”446.7px” custom_padding=”||0px|||” pagination_text_color=”#FFFFFF” width=”100%”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ theme_builder_area=”post_content”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”0px|||||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ header_font_size=”50px” header_text_color=”#c97c83″ text_text_color=”#f5f1e6″ text_font_size=”16px”]

      Brand in Action<\/h1>\n

      The elegance of Haruki Threads<\/em> extends beyond the logo\u2014it lives through every stitch, every surface, and every interaction.<\/p>\n

      From embroidered hoodies and minimalist tote bags to high-end embossed stationery, each application reflects the brand\u2019s core: quiet power, nature-inspired balance, and lasting quality.<\/p>\n


      The logo\u2019s adaptable structure allows it to shine across fashion, packaging, and storefront signage, always maintaining clarity and grace.<\/p>\n

      Whether printed on fabric, glass, or textured paper, the brand delivers a visual calm that feels both modern and rooted.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”||7px|||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_text_color=”#f5f1e6″ text_font_size=”16px” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”-18px|||||” header_2_font_size=”50px” header_font_size=”50px” header_text_color=”#c97c83″]

      Reflection<\/h1>\n
      \n

      This was my first full branding project, and it pushed me to learn everything from the ground up\u2014naming, visual identity, tone, and presentation. It taught me how to design with intention, finding impact not through trends, but through clarity, restraint, and cultural respect. I gained a deeper understanding of how type, layout, and symbolism work together to tell a cohesive brand story\u2014and it set the foundation for how I approach branding today.<\/em><\/p>\n<\/blockquote>\n

      [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_fullwidth_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Artboard-4-100-2-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Artboard 4-100″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

      Project Overview Haruki Threads is a conceptual slow fashion brand inspired by Japanese culture, minimalism, and the quiet strength of nature. This project involved creating a full brand identity system from the ground up\u2014starting with name development and ending with logo design, typography, color palette, and real-world mockups. The goal: to design a fashion label […]<\/p>\n","protected":false},"author":1,"featured_media":654,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"project_category":[11],"project_tag":[],"class_list":["post-644","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-identity"],"_links":{"self":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":23,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/644\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/644\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media\/654"}],"wp:attachment":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_category?post=644"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_tag?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}