[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Bubblium_Brand-Asset_Mockup_3_Nov24-scaled.jpg” title_text=”FarisFaris_Bubblium_Brand Asset_Mockup_3_Nov24″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” specialty=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”29px||0px|||” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”1_2″ specialty_columns=”2″ theme_builder_area=”post_content”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px”]<\/p>\n
Bubblium is a fictional sparkling water brand created for Gen Z and Millennials\u2014a product that feels more like a vibe than just a beverage. Instead of following the clean, minimal trend dominating the market, Bubblium leans into chaos, humor, and personality.<\/p>\n
The goal was to build an expressive, multi-sensory brand world\u2014loud, cheeky, and unforgettable. Each element, from flavor names to can designs, balances absurdity with visual clarity. It\u2019s weird. It\u2019s fizzy. And it works.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” sticky_enabled=”0″ text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ custom_margin=”||-3px|||”]<\/p>\n
Voice Traits:<\/strong><\/p>\n Playful<\/strong> \u2013 Irreverent and unfiltered<\/p>\n<\/li>\n Curious<\/strong> \u2013 Always trying something new<\/p>\n<\/li>\n Adventurous<\/strong> \u2013 Each flavor is a risk worth sipping<\/p>\n<\/li>\n Social<\/strong> \u2013 Made to be shared, posted, remembered<\/p>\n<\/li>\n<\/ul>\n Sample Taglines:<\/strong><\/p>\n “Sip the unexpected.”<\/em><\/p>\n<\/li>\n “Refreshment with a twist.”<\/em><\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Bubblium-Style-SHEET.png” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Bubblium Style SHEET” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n A key part of this project was creating collectible can labels that extend the Bubblium brand into physical touchpoints.<\/p>\n Label Design Features:<\/strong><\/p>\n Dual-gradient backdrops to represent flavor mood<\/p>\n<\/li>\n Illustrated fruit patterns overlaid with tone-on-tone texture<\/p>\n<\/li>\n Centered logo with responsive gradients<\/p>\n<\/li>\n Bold, legible flavor names for shelf visibility<\/p>\n<\/li>\n Wave textures at the base to mimic fluid movement<\/p>\n<\/li>\n<\/ul>\n Flavor Examples:<\/strong><\/p>\n Mango Wasabi Pineapple<\/strong> \u2013 Tropical gold with a citrus kick<\/p>\n<\/li>\n Electric Pineapple Storm<\/strong> \u2013 Aqua to lime, buzzing with energy<\/p>\n<\/li>\n Cotton Candy Splash<\/strong> \u2013 Playful pastel tones, pure nostalgia<\/p>\n<\/li>\n<\/ul>\n Each label includes real-world elements like bilingual nutrition panels and full ingredient lists\u2014adding credibility to the fictional system.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n The visual system extended across multiple platforms to show Bubblium\u2019s range:<\/p>\n Instagram & social campaign templates<\/p>\n<\/li>\n Billboard mockups<\/p>\n<\/li>\n Branded aprons, stickers, and merch<\/p>\n<\/li>\n Custom email invites and digital ads<\/span><\/p>\n<\/li>\n YouTube branding: Bubblium Beats<\/em><\/p>\n<\/li>\n Employee badges and tote bags<\/p>\n<\/li>\n<\/ul>\n The applications were designed to be unified yet never repetitive\u2014expressive and chaotic, but never off-brand.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n I created a 15\u201330 second Dynamic Express Ad<\/strong> for digital platforms like TikTok and Instagram. It features:<\/p>\n Bold animated typography<\/p>\n<\/li>\n Flavor splash transitions<\/p>\n<\/li>\n Cans and merch in rapid flash cuts<\/p>\n<\/li>\n Logo and tagline animated closeout<\/p>\n<\/li>\n<\/ul>\n This helped give Bubblium movement and rhythm, capturing attention with speed and style.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Artboard-1-100-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ title_text=”Artboard 1-100″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n Logo System:<\/strong><\/p>\n Primary Logo<\/strong> \u2013 A bubbly, gradient-rich splash inspired by flavor explosions<\/p>\n<\/li>\n Icon Mark<\/strong> \u2013 A quirky fish shape symbolizing movement and water<\/p>\n<\/li>\n Text Logo<\/strong> \u2013 Soft, gradient wordmark ideal for both digital and print<\/p>\n<\/li>\n<\/ul>\n Typography:<\/strong><\/p>\n Retro60<\/strong> \u2013 Used for headers and branding moments<\/p>\n<\/li>\n Gotham Rounded<\/strong> \u2013 Used for flavor names and details<\/p>\n<\/li>\n<\/ul>\n Colour Palette Concept:<\/strong> [\/et_pb_text][et_pb_gallery _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” gallery_ids=”354,351,352,353,350″ show_title_and_caption=”off” posts_number=”3″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”||-71px|||”][\/et_pb_gallery][et_pb_gallery _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” gallery_ids=”274,297,298,299,300,301,303,305,309,311,306,308″ show_title_and_caption=”off” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”81px|||||” custom_margin=”||-9px|||”][\/et_pb_gallery][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”16px” text_text_color=”#f5f1e6″ header_text_color=”#0066cc” header_font_size=”50px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n Bubblium challenged me to push branding beyond the visual\u2014into texture, behavior, and even sound. It taught me how to build consistency without losing playfulness, and how to communicate personality through chaos. From wild flavor concepts to immersive campaigns, this project became a celebration of design that refuses to be quiet.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||1px|||”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_2,1_2″ theme_builder_area=”post_content” custom_padding=”0px|||||”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_video src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Bubblium-Ad.mp4″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Bubblium Ad” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_video src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Bubblium-Dynamic-Express-AD.mp4″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Bubblium Dynamic Express AD” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”548px||133px|||” global_colors_info=”{}”][et_pb_slide _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Bubblium_Brand-Asset_Mockup_4_Nov24-scaled.jpg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Bubblium_Brand-Asset_Mockup_1_Nov24-scaled.jpg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/FarisFaris_Bubblium_Brand-Asset_Mockup_2_Nov24-scaled.jpg” background_enable_image=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-content\/uploads\/2025\/06\/Artboard-4-100-2-scaled.jpg” title_text=”Artboard 4-100″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Concept Overview Bubblium is a fictional sparkling water brand created for Gen Z and Millennials\u2014a product that feels more like a vibe than just a beverage. Instead of following the clean, minimal trend dominating the market, Bubblium leans into chaos, humor, and personality. The goal was to build an expressive, multi-sensory brand world\u2014loud, cheeky, and […]<\/p>\n","protected":false},"author":1,"featured_media":360,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"project_category":[11],"project_tag":[],"class_list":["post-254","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-identity"],"_links":{"self":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":63,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/254\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project\/254\/revisions\/1012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_category?post=254"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ffaris.vccdigitalmedia.ca\/Digiverse\/wp-json\/wp\/v2\/project_tag?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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Label & Packaging System<\/h1>\n
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Digital & Print Applications<\/h1>\n
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Motion & Campaign<\/h1>\n
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Visual Identity<\/h1>\n
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Each flavor has its own dual-gradient colorway, reflecting the energy, personality, and vibe of the drink. The system was designed to stand out on crowded shelves while maintaining color harmony across the brand.<\/p>\nFinal Thoughts<\/h1>\n