Project Overview

Fast Fashion Must Die is a bold visual statement aimed at disrupting the normalized wastefulness of the fast fashion industry—specifically in Metro Vancouver, where 20 million tonnes of clothing waste are produced annually. This campaign-style poster was created to raise awareness, incite urgency, and propose real, local solutions to clothing waste, all while visually resonating with younger, action-ready audiences.

Design Approach

Instead of taking the usual bleak or minimalist environmental route, this piece leans into chaos—channeling punk aesthetics to create a loud, rebellious voice for sustainability. The textures are raw, the colors are charged, and the typography is jagged and intentionally “unrefined”—designed to interrupt your scroll or stop you in a hallway.

Design Insight

The goal wasn’t just to “educate” but to agitate—to light a fire in a generation that knows about sustainability but isn’t always equipped with local ways to act. The visual system is intentionally unpolished, reflecting the discomfort and chaos of environmental neglect. The messaging balances visual punch with practical solutions, making the poster not just a design piece, but a tool for awareness and action.

What I Learned

• Designing for awareness doesn’t mean playing it safe—it’s okay to be loud if the issue demands it.

• Visual energy and actionable messaging can—and should—coexist.
  
  

• Even information-heavy content can feel youthful and emotional if the tone and style are right.