Concept Overview

Bubblium is a fictional sparkling water brand created for Gen Z and Millennials—a product that feels more like a vibe than just a beverage. Instead of following the clean, minimal trend dominating the market, Bubblium leans into chaos, humor, and personality.

The goal was to build an expressive, multi-sensory brand world—loud, cheeky, and unforgettable. Each element, from flavor names to can designs, balances absurdity with visual clarity. It’s weird. It’s fizzy. And it works.

Brand Essence

Voice Traits:

• Playful – Irreverent and unfiltered

• Curious – Always trying something new

• Adventurous – Each flavor is a risk worth sipping

• Social – Made to be shared, posted, remembered

Sample Taglines:

• “Sip the unexpected.”

• “Refreshment with a twist.”

Label & Packaging System

A key part of this project was creating collectible can labels that extend the Bubblium brand into physical touchpoints.

Label Design Features:

• Dual-gradient backdrops to represent flavor mood

• Illustrated fruit patterns overlaid with tone-on-tone texture

• Centered logo with responsive gradients

• Bold, legible flavor names for shelf visibility

• Wave textures at the base to mimic fluid movement

Flavor Examples:

• Mango Wasabi Pineapple – Tropical gold with a citrus kick

• Electric Pineapple Storm – Aqua to lime, buzzing with energy

• Cotton Candy Splash – Playful pastel tones, pure nostalgia

Each label includes real-world elements like bilingual nutrition panels and full ingredient lists—adding credibility to the fictional system.

Digital & Print Applications

The visual system extended across multiple platforms to show Bubblium’s range:

• Instagram & social campaign templates

• Billboard mockups

• Branded aprons, stickers, and merch

• Custom email invites and digital ads

• YouTube branding: Bubblium Beats

• Employee badges and tote bags

The applications were designed to be unified yet never repetitive—expressive and chaotic, but never off-brand.

Motion & Campaign

I created a 15–30 second Dynamic Express Ad for digital platforms like TikTok and Instagram. It features:

• Bold animated typography

• Flavor splash transitions

• Cans and merch in rapid flash cuts

• Logo and tagline animated closeout

This helped give Bubblium movement and rhythm, capturing attention with speed and style.